This study examined the fish marketing system of eight outlets selling wet fishes in Dhaka (Bangladesh), and four super-shops owned by wealthy people. A significant amount of fishes were purchased from Dhaka’s wholesale fish markets and the nearby fish production zones. In the fish value chain, super shop outlets were supplied by many stakeholders. All super shops had fish in greater or lesser proportions. Super shops sell fish via three types of supply chain. Marketing costs varied between Tk. Tk. 5.0/kg 15.0/kg fish was transported. Farmers/fishers were the most expensive, super shops the highest. At Tk.400/kg, super shops out-lets sold live Indian major carps (rui.catla.mrigal.kalibaush) ranging in size from 1.0 to 1.5 kg. These fishes were sold at super shop out-lets @ Tk.400/kg. The fishermen’s share of consumer payments (FSoCP), was 42.4%. While the intermediaries’ share was 57.5%. Super shop chains in Dhaka sell higher quality wet fish at a 20-25% higher rate than those sold through general fish market outlets. Super shops had a higher marketing margin than other stakes in distribution due to the high management costs of retail sales.